About us

About Daisy & Claire

Daisy & Claire began as my story of resilience, love, and determination as a mother. When my daughter Claire was just born, I found myself facing life as a single parent with very little to rely on. Money was tight, and the future often felt uncertain. But even during those difficult moments, I held on to one dream: to create something of my own and build a better future for us.

With determination and creativity, I started a small boutique in the heart of Cape Town, which would later become Daisy & Claire. What began as a necessity slowly grew into a true passion. To me, clothing was never just about fashion. It became a way for women to feel confident, elegant, and seen in every stage of life.

Inspired by the effortless beauty and diversity of Cape Town, Daisy & Claire was created with a clear purpose: to offer timeless, flattering, and accessible pieces that make women feel their best without unrealistic prices.

Now, after 12 wonderful years, Daisy & Claire has grown into a brand built on strength, accessibility, and thoughtful design. Every collection is carefully selected with a focus on comfortable fits, elegant styles, and pieces that bring confidence to everyday life.

As we make room for new beginnings, we’re now hosting a special Clearance Sale, with discounts of up to 80%. It’s our way of saying thank you for being part of this journey and giving our most-loved pieces one final chance to become part of your wardrobe.